Fertility benefits are becoming a crucial factor in attracting and retaining top talent in today’s job market. Providing options for family planning has proven to enhance employee loyalty and reduce turnover.
A recent survey by FertilityIQ revealed that 68% of millennials take fertility benefits into account when selecting an employer, with 90% of those facing fertility challenges willing to switch jobs for better benefits.
This was the case for millennial couple, Emma and Jake. After the birth of their first child, they wanted to grow their family but faced hurdles. Following a surgery, Emma learned that IVF would be necessary to conceive again.
Without insurance coverage for IVF, Emma was determined to find a job that would allow her to build her family without incurring debt. Upon exploring her options, she discovered that Starbucks provided fertility benefits, even for part-time employees. The coffee giant is known for being one of the trailblazers in offering such benefits to its workforce.
“I was straightforward during my interview about my intentions,” Emma shared in a recent chat with Benefit News.
She secured a position as a part-time barista and soon qualified for health benefits. This allowed her to pursue fertility testing and treatments at a clinic in Atlanta with Dr. Alex Thompson.
“It was a joy to assist Emma and Jake in their family expansion journey,” Dr. Thompson remarked. “Their determination was truly inspiring, and we were ecstatic to share the news of Emma’s pregnancy after her first IVF cycle.”
Stories like Emma’s are increasingly common as more companies expand their fertility treatment offerings, including IUI and IVF. Notable employers such as Starbucks, Slack, and Foursquare have recently enhanced their benefits to support employees in family planning.
Research from FertilityIQ found that out of 30,000 surveyed IVF patients, over 400 US employers had policies covering IVF expenses, with 23% of these organizations introducing or significantly improving their fertility benefits since 2018.
The positive trend isn’t limited to tech or finance; industries like retail, insurance, and healthcare are also enhancing their fertility coverage. “We are seeing significant progress in fertility benefits,” commented Patty Stull, a leading voice in this movement. “Currently, 17 states require employers to provide fertility benefits, with New York being the latest to mandate such support.”
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In summary, as more employers recognize the importance of fertility benefits, couples like Emma and Jake are finding the support they need to achieve their family dreams.