We’re thrilled to share that we have a new Chief Growth Officer on board! Former Target executive, Alex Taylor, is joining our team to drive our strategic growth and help us reach even more families looking for at-home insemination options.
In her new role, Alex will focus on boosting revenue and expanding brand awareness. “Bringing Alex into our team aligns perfectly with our ambitious growth plans,” said Jamie Lee, our CEO. “Her extensive background in brand management and retail strategy will be invaluable as we explore new opportunities and channels.”
Alex expressed her enthusiasm for the role, stating, “I jumped at the chance to join this unique brand that champions inclusivity. The journey of starting a family can be complex, and I admire how we’re making home insemination accessible for everyone.” She’s eager to raise awareness about our products, including our popular insemination kit, which you can learn more about here.
With over 15 years of experience from her time at Target and as a consultant at a top firm, Alex has a track record of building successful brands. While at Target, she played a key role in developing popular private label products. Plus, she co-founded a program focused on supporting employees during parental leave.
Former VP at Target, Lisa Brown, who has worked with Alex in the past, praised her skills saying, “She’s not only strategic and smart, but she’s also incredibly approachable and collaborative. If I were starting a new venture, she’d be among my first hires.”
We’re excited to see how Alex will help elevate our brand, expand our product offerings, and make home insemination even more accessible. If you’re curious about reusing syringes from insemination, check out this post for more insights here. For anyone interested in donor insemination, American Pregnancy has some excellent resources that you might find helpful here.
In summary, we’re excited to welcome Alex Taylor as our new Chief Growth Officer! Her experience and passion for inclusivity are sure to propel us forward in our mission to make at-home insemination a comfortable and accessible option for families everywhere.