Updated June 4, 2019
The Bump introduces #MomBoss, a series that highlights inspiring mothers. We connect with mompreneurs behind beloved products, influencers who candidly share their motherhood experiences, and stay-at-home moms who juggle multiple tasks with ease.
Trendy, bold, and fun—these aren’t typically the first words that come to mind when thinking of nursing wardrobes, but they can be. Explore the stylish options at BURU, a thoughtfully curated collection tailored for the modern mom.
After giving birth to her daughter Mia, Emily Thompson faced challenges in finding a balance between functional clothing and her personal fashion sense. It was during a baby (and mom) meltdown at a restaurant that Emily had her “a-ha” moment, leading to the birth of BURU. This mother of two opens up about her go-to wardrobe essentials, how she manages her bipolar disorder, and her strategies for maintaining sanity.
Can you share a bit about BURU?
The concept for BURU popped into my mind just two weeks after Mia’s arrival. While wearing a high-neck, A-line dress during our first lunch out, Mia became hungry and began to cry. I quickly realized I had no way to breastfeed her without completely removing my dress, which naturally led to a wave of tears. Why were my clothes making this harder?
After several weeks of wardrobe challenges, I reassessed the limited options in my closet that worked for this new phase of life. Even the nursing-friendly pieces were often dry-clean only. I turned to online shopping, but it felt overwhelming and no one seemed to cater to mothers like me—women in their mid-thirties navigating body changes, often portrayed by models who didn’t reflect my reality. I truly didn’t understand why nursing clothes had to be so unfashionable!
After chatting with some fellow moms, I realized there was indeed a gap in the market for stylish maternity wear, and I wanted to fill that void.
What’s behind the name?
“BURU” means “to cherish” in Mandarin. We lived in China for four years, including much of my pregnancy with Mia, and I wanted to honor that unique experience. While our brand initially focused on easy access for nursing, we have since expanded to a comprehensive clothing line for stylish mothers at every stage of motherhood.
What are three essential wardrobe items every busy mom needs?
- A Great White Shirt: Having a few versatile white shirts—classic, fancy, and fun—makes dressing as a mom much simpler.
- An Easy “Throw On and Go” Dress: This should be a piece that fits well regardless of minor weight fluctuations and can transition from carpool to cocktails effortlessly.
- Wedge Sneakers: While this suggestion may seem specific, a chic pair of wedge sneakers can elevate your look while keeping you comfortable and ready for anything.
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To Summarize:
Emily Thompson’s journey with BURU showcases her desire to create a fashionable, functional wardrobe for mothers. Her experiences highlight the challenges many women face postpartum, leading to the development of a brand that caters to their needs while also shedding light on mental health and self-acceptance. Explore the resources mentioned to empower your own parenting journey and embrace the beautiful complexities of motherhood.