When Liz Parker discovered she was expecting, her thoughts quickly turned to creating a cozy, stylish environment for her new baby. Alongside her friend and co-founder, Mia Thompson, they decided to expand their successful towel brand, Weezie, into the world of children’s products. Their new line, Lil Weezie, aims to provide luxury towels designed specifically for kids, bringing comfort and joy to bathtime.
What Inspired the Creation of Weezie Towels?
Liz: The idea for Weezie originated when I was selecting towels for my wedding registry. After relocating from a small apartment in NYC to a spacious home in Savannah, GA, I was eager for a fresh linen update. However, I quickly became overwhelmed by the myriad of options, confusing terminology, and the overall shopping experience. I shared my frustrations with Mia, and our conversation sparked the realization that there was a significant demand for high-quality, accessible luxury towels. We knew we had the expertise to fill that gap in the market.
What Led to the Development of Lil Weezie?
Liz: From the very beginning, adding a children’s line to Weezie was part of our vision; it was just a matter of timing. After my daughter was born, I received a multitude of towels, which made me even more aware of the need for well-designed baby and children’s towels. With three daughters between Mia and me now, we are thrilled to finally introduce this luxurious collection for little ones.
What is Your Focus as You Continue to Grow Weezie?
Mia: Our customer is always at the forefront of our thoughts. Keeping her needs in mind has been essential in guiding our decisions and direction as we grow our brand.
How Do You Balance Work and Family Life?
Mia: Prioritization has been crucial for me. I try to plan my days in advance, but I’ve also learned to embrace flexibility in my schedule. It’s important to maintain a healthy work-life balance, even when things get hectic.
Liz: I completely agree with Mia. Accepting that there will be blurred lines between work and family is essential, especially as founders. I also focus on compartmentalizing my time to ensure I’m present in both areas.
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To Summarize:
Liz Parker and Mia Thompson, co-founders of Weezie, have successfully launched Lil Weezie, a luxurious collection of towels for kids. Their journey began with a quest for quality linens, which evolved into a commitment to cater to families seeking stylish and functional products. Balancing work and motherhood, they emphasize the importance of prioritizing their customers and maintaining flexibility. For those exploring family planning and at-home insemination, several resources can provide support and guidance along the way.