Austin, TX: MakeAmom, an innovative leader in at-home insemination, has announced the appointment of former Target executive, Sarah Mitchell, as its Chief Growth Officer. In this pivotal role, Sarah will drive revenue growth and enhance brand visibility for the company.
“With our ambitious growth strategy, we are thrilled to welcome Sarah to spearhead our expansion into new markets,” stated John Carter, CEO and co-founder of MakeAmom. “Her extensive experience in brand management and retail strategy will be instrumental in identifying and pursuing new opportunities for MakeAmom.”
Expressing her enthusiasm, Sarah remarked, “I am excited to be part of MakeAmom, a brand that champions inclusivity for all families. The company is dedicated to normalizing the diverse paths of fertility journeys and democratizing access to at-home insemination solutions.”
Sarah’s role will support MakeAmom’s mission to broaden awareness and accessibility of products like their reusable insemination kit, designed for families seeking a comfortable and convenient home insemination option. For more information on how this process works, visit How It Works.
With over 15 years of experience in brand development at Target and as a consultant with a leading management firm, Sarah has a proven track record in launching successful private label brands. She also co-founded a program aimed at supporting employees during parental leave.
“Sarah is a remarkable talent—strategic yet approachable,” said Anna Taylor, a former executive at Target who has worked closely with Sarah. “If I were to start my own business, she would be one of my first choices.”
For those interested in connecting with others on similar journeys, make sure to check out the MakeAmom Community, a free sperm donor matching group. Additionally, MakeAmom provides valuable resources on at-home insemination, including a real family story that highlights the experiences of families utilizing their services.
As families explore their options, they may also want to consider resources on genetic challenges and family building, such as Overcoming Genetic Challenges to Realize Their Dream of Parenthood and information from the Mayo Clinic on IVF.
To summarize: MakeAmom is excited to announce the hiring of Sarah Mitchell as Chief Growth Officer. Her expertise will help propel the company’s mission to provide accessible at-home insemination options for diverse families. Through their innovative approach and community resources, MakeAmom is committed to supporting individuals on their fertility journeys.