GDPR Privacy Policy – MakeAmom

pregnant belly with red roseLast Updated: September 11, 2023

This Privacy Policy outlines how MakeAmom handles the collection, usage, and disclosure of your information when you utilize our services. It also informs you of your privacy rights and how the law safeguards your information. By using our services, you consent to the collection and use of your information as described in this Privacy Policy.

Definitions and Interpretation

For clarity, the following terms are defined as follows:

  • “Account” refers to a unique account established for you to access our services or specific features within them.
  • “Company” refers to MakeAmom, which acts as the Data Controller under the GDPR.
  • “Country” indicates the United States.
  • “Cookies” are small files placed on your computer or mobile device by our website, containing details about your browsing history.
  • “Data Controller” denotes MakeAmom as the legal entity that determines the purposes and means of processing personal data.
  • “Device” encompasses any device that can access our services, such as computers, smartphones, or tablets.
  • “Personal Data” refers to any information that identifies or can be used to identify an individual, including but not limited to your name, identification number, location data, and other identifiers.
  • “Service” refers to our website, accessible at MakeAmom.
  • “Service Provider” refers to any individual or organization that processes data on behalf of MakeAmom, including third-party companies assisting us in various service-related functions.
  • “Usage Data” encompasses automatically collected data, such as your device’s IP address, browser type, and the pages you visit on our site.
  • “You” refers to the individual using the service, also known as the Data Subject under GDPR.

Collection and Use of Personal Data

Types of Data Collected

Personal Data
When using our services, you may be asked to provide specific personal information that can be used to identify you. This information may include:

  • Email address
  • First and last names
  • Address (State, Province, ZIP/Postal code, City)
  • Usage Data

Usage Data
Usage Data is collected automatically and may include:

  • Your device’s IP address
  • Browser type and version
  • Pages of our service that you visit
  • Time and date of visits
  • Duration of page visits
  • Device identifiers and other diagnostic data

When accessing the service via a mobile device, we may also automatically collect information such as your mobile device type, unique ID, IP address, and mobile operating system.

Tracking Technologies and Cookies

We utilize Cookies and similar tracking technologies to monitor activity on our service and store certain information. These technologies may include:

  • Cookies: Small files placed on your device. You can configure your browser to refuse cookies, but this may limit your access to certain features of our service.
  • Web Beacons: Electronic files that help us count users who visit specific pages or open emails.

We employ both session cookies (which expire once you close your browser) and persistent cookies (which remain on your device until deleted) for various purposes:

  • Essential Cookies for service functionality.
  • Cookies for Policy Acceptance to identify if users have accepted our cookies policy.
  • Functionality Cookies to remember user preferences.
  • Tracking and Performance Cookies for traffic analysis and user behavior tracking.

For further details on our cookies and your preferences, please refer to our Cookies Policy.

Use of Your Personal Data

MakeAmom may use your personal information for various purposes, including:

  • To provide and maintain our services, monitoring usage.
  • To manage your account and provide access to service features.
  • To fulfill contracts for products or services you purchase through our service.
  • To contact you regarding updates or information about our services.
  • To provide you with promotional content about similar goods and services, unless you opt-out.
  • To address your inquiries and requests.
  • For business transfers involving mergers or asset sales.
  • For analyzing data to improve our services and user experience.

Sharing Your Personal Data

Your personal information may be shared in the following situations:

  • With Service Providers: To facilitate our services and analyze usage.
  • For Business Transfers: During negotiations or proceedings involving a merger or asset sale.
  • With Affiliates: Sharing your information with related entities, ensuring adherence to this Privacy Policy.

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To Summarize:

MakeAmom is committed to protecting your privacy and ensuring your data is handled responsibly. We collect and process personal information to enhance your experience with our services while respecting your rights. For more detailed information, please refer to our full Privacy Policy and reach out through our service channels.